Sereia Jewelry Social Media Campaign Featuring Alexis Ren
Produced a social media jewelry campaign for Alexis Ren’s brand, Sereia — shot in Paris with the Eiffel Tower as our backdrop, captured through the lens of Clara Deleporte.
Spinelli Kilcollin High Summer Campaign
As Creative Director and Casting Lead, I developed and executed the concept for Spinelli Kilcollin’s High Summer campaign, shot along the sun-soaked coastline of Marseille. The visual narrative embraced the brand’s sculptural fine jewelry against the city’s raw, Mediterranean textures — juxtaposing modern luxury with salt-weathered stone, glinting water, and the easy sensuality of summer.
Casting drew from Marseille’s vibrant, diverse creative community, bringing an authentic energy to the imagery. Talent selection prioritized individuality and lived-in elegance, echoing the brand’s ethos of timeless design for real lives.
The campaign shot by Maxence Renard extended beyond stills and video, culminating in an intimate dinner at the iconic Tuba Club. Local artists, designers, and cultural figures gathered to celebrate the launch, creating a cross-pollination of global luxury and regional artistry — a moment where Spinelli Kilcollin’s world met Marseille’s in a shared golden-hour glow.Linked in Marseille.
Shot in Les Calanques, under the blazing July sun.
SK Dinner at Tuba Club
Food was prepared by Chef Salonee Patel, who wore Spinelli Kilcollin jewels while chopping fresh fish and garnishing juicy salads — a living tableau of luxury seamlessly woven into everyday ritual. It was a golden-hour convergence of global luxury and regional artistry, where brand and place became inseparable.
GoodNews Coffee Thermos Campaign
Art Directed, casted, and produced the campaign for the launch of GoodNews Coffee’s signature thermos in Paris, shot by Jeanne Dubourg. Developed the creative concept to reflect the brand’s playful spirit and everyday Parisian energy. Led all aspects of production — from assembling a diverse cast to overseeing styling, set design, and final image delivery — ensuring the visuals embodied GoodNews’ commitment to community and sustainable European urban coffee culture.
Latashá x ACE Hotel Palm Springs Residency Social Campaign: AD & Production
Art directed and produced Latasha’s social media campaign capturing vibrant video and images throughout Ace Hotel and the surrounding Palm Springs desert. The visuals blend the hotel’s unique vibe with the expansive desert backdrop, creating an immersive narrative that highlights Latasha’s dynamic presence during her January 2025 residency. The campaign, shot by Diego Antorveza, was featured on both Latasha’s and Ace Hotel’s social feeds to engage and inspire diverse audiences.three videos to encapsulate Latasha’s ACE Hotel residency.
Filmed by Diego Antorveza & Edited by Jordan Russel, Styled & Art Directed by Molly Apple
LATASHÁ CHAOS REMIX PACK
Art directed and produced original imagery and video assets for Latashá’s Remix Pack release. Collaborated closely with the artist to shape a visual language that matched her genre-defying sound — bold, layered, and future-facing. Led creative direction with Handle With Care Studio of end-to-end image and video production, crafting a striking set of assets that amplified her independent spirit and vision or her team to utilized across streaming platforms and social media
Bon Bon Whims x Danielle & Alix Collab // KIKI World x Colby Makeup Campaigns
I produced the Bon Bon Whims x Dani & Alix collaboration campaign, sponsored by KIKI World Beauty and shot by Luke Stage. The campaign showcased the stylist's capsule jewelry collection juxtaposed to the Cheek and Eye Sparkle co-creation between KIKI World x Colby Makeup. With both collaborations meeting for the ultimate creative energy burst, we crafted two campaigns that were bold, fun, and full of personality. From concept to execution, I worked closely with the creative team to ensure the campaigns captured the essence of both brands and creatives —injecting a bit of cheeky charm while emphasizing KIKI World's innovative beauty approach, and the celebrity stylists and makeup artists' bubbly personalities. 
Ellie Thumann Social Campaign
I styled and creative produced a social media campaign for Ellie Thumann wearing FWRD, BVLGARI, Veronica Beard, Paloma Maira, vintage Versace and Oscar de la Renta shot at Le Petit Pali Hotel by Steven Simione. The visuals blend old Hollywood glamour with a modern, cottagecore sensibility. I love playing with highs and lows—pairing refined silhouettes with glittering tones, and warm, elegant textures—to create imagery that feels both nostalgic and polished.” 
The Artist
As Art Director for E&R by Molly Apple, I shaped the brand’s visual narrative, crafting a sophisticated yet intimate aesthetic that reflects its deep connection to the coastal lifestyle—designed by women who live it. I developed in-depth moodboards to establish the creative direction, guiding everything from casting, location scouting, photography, styling, to web and social composition. Through a balance of vibrance and effortless energy, I ensured that every visual element aligned seamlessly with E&R’s refined approach to loungewear.Electric & Rose Art Direction
Claire Florence Fine Jewelry
I cast the ideal models for jewelry e-commerce and lifestyle shoots, ensuring the talent aligned seamlessly with the brand’s luxury aesthetic and visual goals. From soft beauty to effortless elegance, the model brought a natural energy that highlighted the pieces while maintaining a sense of authenticity and aspirational style—elevating the campaign across both product-focused and lifestyle-driven moments.
AMIRI Art Direction and Production
For AMIRI’s Spring 2022 campaign, I led art direction and production, crafting a visual narrative that infused the brand’s menswear with a fresh, dynamic perspective. Prioritizing a female gaze in a traditionally male-dominated space, I hired a female photographer to bring a nuanced, expressive approach to the collection. Shot in Palm Springs by Renée Parkhurst, the campaign focused on bright textures and tropical motifs, capturing the effortless luxury and sun-soaked energy at the heart of AMIRI’s vision.
Supported the production and execution of the AMIRI x Wes Lang campaign, working closely across pre-production and on-set logistics. Responsibilities included casting coordination, location research and scouting, and facilitating the creative development of visual direction through moodboards and reference decks. Contributed to a seamless shoot day by managing communications, anticipating production needs, and maintaining momentum from concept to wrap.AMIRI Image Coordination
Jennifer Behr Brand Storytelling
As Brand Storyteller at Jennifer Behr, I shaped the brand’s visual and narrative identity, ensuring a seamless flow between e-commerce, editorial, and social media. By curating motifs and aesthetic themes, I crafted a cohesive storytelling framework that elevated the brand’s luxury craftsmanship and romantic sensibility. My role involved weaving together imagery, tone, and messaging to create a distinctive and immersive brand experience across all platforms.
AMI Alexandre Mattiussi Campaign Image Assistant
As Image Assistant to the Art Director for AMI’s 2020-2021 campaigns in Paris, I played a key role in supporting the visual execution of the brand’s creative vision. Working closely with the art direction team, I assisted in concept development, moodboarding, and on-set coordination to ensure a seamless production. From refining compositions to overseeing styling details, I contributed to crafting a campaign that embodies AMI’s signature blend of Parisian sophistication and contemporary edge.PRIVATE CLIENT PROJECTS
I have had the privilege of working on several private, personal projects that have been integral to my creative development. These projects are unique to my process, and I’d be happy to share them with you upon inquiry. Please feel free to reach out if you'd like to explore the work behind the scenes.