I’m passionate about bringing a brand’s vision to life through creative direction that feels fresh and connected to the culture around us. With a hands-on approach, I lead and craft visual strategies that take shape across campaigns, editorials, and social content. From the early concept stages to final production, I thrive on creating stories that feel current, meaningful, and true to the brand’s essence.

As the Editor-in-Chief of MERDE Magazine, I curate spaces for new perspectives, focusing on emerging designers and voices that challenge the status quo. I approach every project with the intention to push boundaries, tell compelling stories, and create work that doesn’t just follow trends, but shapes them. Collaboration is at the heart of everything I do—working with teams to make ideas come to life in ways that are both intentional and impactful.